ETimes Explained: Why is Leo less impressive in North?

Thalapathy Vijay and director Lokesh Kanagaraj's 'Leo - Bloody Sweet' received mixed reviews from the critics and audiences alike, but the fact is, despite very little promotions and pre-release hype, the movie has still managed to rake in good numbers. ETimes spoke to senior Trade Analyst Ramesh Bala about the film's release strategy and lack of promotions and hype.